FitPro Marketing Machine

A complete marketing system that turns attention into paying clients, built for your business in six months.

Over the first three months I build the entire system from scratch, including your strategy, sales page, funnel, email sequences, ManyChat automations, and Meta ads campaigns. Then I spend three months running it alongside you, managing your ads and guiding the work that drives new leads into the machine.

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Engagement
6 months
Delivery
Done with you
Capacity
5 clients
Access
By application
The problem

Most $10,000 mentorships are glorified courses with group coaching calls.

You pay premium prices to be told what to do, then you go away and try to do it all yourself.

You know the format by now. There's a library of pre-recorded modules to work through in your own time, group calls where you wait forty minutes for your turn to speak, and a Slack channel that goes quiet somewhere around week three. The framework works brilliantly in all the case studies and somehow never quite fits your business.

At the end of it you're left with a folder of notes, a half-finished funnel, and a sales page you abandoned because the copy felt wrong and nobody was there to fix it.

The problem isn't that the advice was bad. The problem is that advice is not the bottleneck.

Execution is the bottleneck. Knowing you need a lead magnet, a funnel, an email sequence, and a sales page is easy. Building all four properly, in the right order, with copy that actually converts, is the part that takes years to learn and months to execute.

That's the part I do for you.

What it is

FitPro Marketing Machine.

A six-month done-with-you engagement. I build your entire marketing system, then manage it with you while it runs.

Three months of build. Three months of managed implementation.

In the build phase, I create your strategy, write your sales page, construct your funnel, write your email sequences, set up your ManyChat automations, and configure your Meta ads. Not templates for you to fill in. The finished assets, built for your business, ready to run.

In the implementation phase I stay with you while the system produces, reviewing your ads every week, holding you accountable through written check-ins, and meeting you on a monthly strategy call to decide the next move. You also get direct access to me on Signal throughout, so when something breaks or a question comes up you get an answer from me rather than a support desk.

At the end of six months, you own a working marketing system. Not a plan for one. Not a course about building one. A machine that runs.

What this is not.

  • No course library to work through
  • No group coaching calls
  • No online community
  • No fixed system you plug your business into
  • No homework I set and then check

Everything is built specifically for your business. That's why capacity is five clients.

The framework

The Gravity Method.

Three pillars. One mission. Making your ideal clients come to you instead of you chasing them.

01

Your People

We define exactly who you serve and why they should care. Not a vague avatar document. A specific, researched understanding of who buys from you, what they are struggling with right now, what they have already tried, and the language they use to describe their own problem. Everything downstream depends on getting this right.

02

Your World

We position your brand, offers, and services as the obvious choice for the people we just defined. Offer structure, pricing, positioning, and the sales assets that carry it. This is where your sales page gets written and your funnel gets built.

03

Your Gravity

We create the content, systems, and automations that attract and convert your dream clients. Email sequences, ManyChat flows, ad campaigns, and the content strategy that feeds them. No cold DMs. No chasing virality. No getting dragged into whatever trend is eating everyone's evenings this month.

Results

What happens when the system gets built properly.

Every coach below shaped their business around the Gravity Method with me. Same three pillars, applied to their specific business, market, and offers.

£4k to £8k per month

Martin doubled his business in under 12 months.

Martin went from £4,000 a month to £8,000 a month in less than a year. Along the way he gained 200,000 followers and reached over 30 million views a month, building a substantial email list in the process. All with a deliberately simple, low-effort content strategy rather than a punishing daily posting schedule.

66% revenue growth

Bryce grew from £66k to over £100k a year while travelling the world.

Eighteen months of work together took Bryce past six figures annually and produced the biggest growth period his business had seen.

"I think over the 18 months that we've worked together, we've gone over absolutely everything I've needed and more. It's taken our business from 60k to 100k a year and seen our biggest growth. You've given me the foundations of the business, the launches, how to run 1-2-1 coaching more efficiently and a lot more."
Bryce Banfield
700 to 18,000 followers

Jewade quit his gym job.

Jewade redefined his niche, built a new coaching programme, and simplified his content strategy so he spent less time recording videos. His following grew from around 700 to over 18,000.

"I have since quit my in-person job and have had the confidence to go it alone. I still keep some in-person hours because I'm a coach who loves working with people. But these in-person hours are on my terms because I have an online business growing monthly. Simon has helped me shape and build the online business I always wanted."
Jewade Graham
1,195 leads in one month

Jason increased revenue 60%, then nearly doubled it.

Jason's monthly revenue climbed 60% within a couple of months of our first deep dive into his business. A few months later, after implementing one of the ideas we developed, he had almost doubled his monthly revenue. Then he generated 1,195 leads in a single month, a 426% increase on the month before.

2 new clients every month

Stuart built a system that keeps producing.

After implementing the Gravity Method, Stuart began signing two new clients a month consistently.

"It's been absolutely incredible. I've learned so much and I'm so much happier with my marketing and how to do it properly."
Stuart McLay

The systems we build keep producing leads and sales long after we finish working together. That is the difference between building infrastructure and buying a few quick wins.

Peer review

What people who know marketing say.

"Simon has unique philosophies that make his methods work better than anything I've seen. He has a simple system to turn followers into leads and paying clients."
Chris Orzechowski
The Email Copywriter
"In 6 weeks, I've gained 5k followers and increased engagement by 50%. I've not seen a gain in followers like this since early 2020, which is HUGE!"
Carter Good
Weight Loss Coach
"With over 1 million followers, I thought I was pretty shit hot with my socials, but every time I talk to Simon, he's got tons of awesome creative ideas!"
Jay Alderton
Author, Coach, Entrepreneur
"Revenue growth from organic social media is hard to track, but to date, I can attribute at least £25,000 EXTRA revenue from Instagram. Much of this is recurring."
Mike Samuels
Copywriting Expert
"No gimmicks. No selling your soul to the social media Gods. Just 100-year-old marketing principles brought up to speed for the social media age."
Dan Meredith
Million-selling Author & Entrepreneur
"Banging email this dude. Loving the emails recently! This recent flurry of emails has been TOP TIER. You're a wizard, Mr Mitchell."
Nick Fisher
Co-Founder, Test Tube Marketing
The engagement

What six months actually looks like.

Months 1 to 3

The build.

Everything starts with a 90-minute deep dive into your business. Then I build.

  • Your custom strategy document. Market research, positioning, offer structure, pricing, and the specific plan for your business. Built from the deep dive, not from a template.
  • Your sales page. Written by me, start to finish. The copy, the structure, the offer presentation.
  • Your funnel. Built and wired. Lead magnet delivery, opt-in pages, checkout flow, integrations. I handle the technology so you never touch it.
  • Your email sequences. Welcome sequence, nurture flow, and sales sequences. Written for your audience and your offers.
  • Your ManyChat automations. DM flows that turn followers and commenters into email subscribers and booked calls.
  • Your Meta ads setup. Campaign structure, audiences, creative direction, and tracking configured properly from the start.
Months 4 to 6

Managed implementation.

The system is live. Now we run it together and improve it with real data.

  • Weekly ad management and review. I look at what your campaigns are doing every week, adjust budgets and targeting, and tell you what the numbers mean for the next move.
  • Weekly written check-ins. A structured update every week so nothing drifts and you stay on top of your numbers.
  • Monthly 60-minute strategy call. One focused call a month to review performance and decide the next move.
  • Direct access on Signal. When something breaks or a question comes up, you message me. Not a support desk. Me.

At the end of six months, the machine is yours. It keeps running whether we continue working together or not.

Read this before you apply

Online fitness marketing has changed forever.

The days of making a daily post and waiting for your ideal clients to find you are gone, and they are not coming back.

Organic reach on every platform has been squeezed to the point where posting consistently is no longer a strategy on its own. You can still win attention organically, but it now takes a genuinely distinctive angle and a deliberate plan rather than showing up daily and hoping the algorithm rewards you for it.

Which means building the system is necessary but not sufficient. Your funnel, sales page, email sequences, and automations do the job of turning attention into subscribers, leads, booked calls, and clients. That chain is what most coaches never build properly, and it is the reason their marketing produces so little. But a system that converts attention still needs attention going into it, and that requires specific strategies and tactics to drive traffic rather than a vague commitment to posting more.

Which is why ads are part of this programme.

Paid traffic is the most reliable way to put your offer in front of your ideal clients regularly and predictably. It is the one channel where you control how many of the right people see you each week, rather than waiting to find out what a platform has decided to do with your reach this month.

So joining this programme means being prepared to invest a minimum of three hundred dollars a month in ad spend on top of the programme fee. That is not a figure I have plucked from the air. It is roughly the floor at which Meta has enough data to optimise properly and you can gather meaningful results rather than guessing from noise.

I set your campaigns up during the build phase and help manage them through the implementation months, so you are not left working out targeting and budgets alone. Alongside that, I will help you find the organic routes that suit your business and your personality, whether that is speaking in person, getting in front of other people's audiences, building relationships with coaches who serve a similar client, or asking your existing clients to introduce you to people like them.

The short version.

I build the machine and help you drive traffic into it. You bring the willingness to do the work and the budget to reach your market. Together that produces a business that generates leads and clients consistently rather than in unpredictable bursts.

If you were hoping to hand your marketing over and disappear for six months, I would rather tell you now that this is not that. If you want the system built properly and someone experienced guiding what you do with it, that is exactly what this is.

Fit check

Who this is for.

Right fit

  • You have an established business with revenue, clients, and an offer that works. You are not starting from scratch.
  • You are good at coaching and tired of being mediocre at marketing. You would rather hand it to someone who does this properly.
  • You can invest at the level a six-month done-with-you engagement costs, and you understand why it costs that.
  • You want to own the system afterwards, not rent access to someone else's.
  • You can commit a minimum of three hundred dollars a month to ad spend on top of the programme fee, and you understand why that matters.
  • You will actually show up. Weekly check-ins, monthly calls, decisions made when I need them made.

Not for you if

  • You're starting out and aren't making much money yet, or you're still working out what you sell and who you sell it to.
  • You want to learn marketing yourself. This is delivery, not education. Buy my book instead.
  • You want guaranteed revenue figures before you commit. I cannot honestly give you those.
  • You are not able or willing to spend at least three hundred dollars a month on ads. Without traffic the system has nothing to convert.
  • You want a hands-off arrangement where you never think about marketing again. This is done with you, not done to you.
  • You are looking for the cheapest way to fix your marketing. This is not it.
Who I am

Simon Mitchell.

Thirteen years in marketing. Nine years running my own online fitness business. Five years building marketing systems for other coaches.

I started in marketing at Jaguar Land Rover in 2013. In 2017, I launched my own online fitness business, Iron Paradise Fitness, and grew it from nothing to a six-figure business inside three years. Since 2021, I have been building marketing products and services specifically for other fitness coaches.

In 2023, I wrote a book called Posts To Profits. It hit number one in five Amazon categories and knocked Alex Hormozi's $100M Offers off the top spot in Direct Marketing.

Conservatively, I have helped over 4,000 coaches through books, courses, and coaching programmes.

I am not building a personal brand. I am not selling a lifestyle of Lamborghinis and private jets. I am the person you hire when you have decided you want your marketing to work and you would rather someone competent built it than spend another year learning to do it badly yourself.

Every asset I build for you is built by me. Not outsourced to a junior. Not generated by AI and lightly edited. Built by the person who has run the exact business you are running.

4,000+
Coaches helped through books, courses, and programmes
#1
Amazon bestseller in Direct Marketing, 2023
9 yrs
Running my own online fitness business
Before you apply

One thing I want to be explicit about.

I cannot promise you specific financial results.

When I wrote this page, I had no idea you were going to read it. I know nothing about your business, your market, your offer, or your capacity to implement. Giving you a revenue figure and a timeline under those conditions would be dishonest.

I also cannot tell you exactly when you will make your investment back. That depends on your price points, your conversion rates, your existing audience, and how quickly you make decisions. I can tell you what I will build and how I will build it. I cannot predict what your market will do with it.

I will leave the crystal ball promises to the mentors sliding into your DMs.

If you need a guaranteed number before you commit, this is not the right engagement for you. That is not a sales tactic. It is the honest position of someone who has seen enough businesses to know that the variables matter.

What I can promise is the quality and timeliness of what I build. If an asset is not delivered when I said it would be, or is not to the standard we agreed, I fix it. That is the commitment I can actually keep.

How to start

The application process.

Four steps. No pressure at any of them.

STEP 01

You complete the application form below.

Ten to fifteen minutes. I ask about your business, your revenue, your offers, what you have already tried, and what specifically is not working.

STEP 02

I review it personally.

Every application. Within 48 hours you hear from me either way. I am looking for two things. Can I genuinely turn your marketing around, and will I enjoy working with you. If I cannot tick both boxes, I will not take you on.

STEP 03

If it looks like a fit, I invite you to a discovery call.

Sixty minutes. I walk you through exactly what I would build for your business, in what order, and why. You get the investment figures and the payment options. You ask me anything you want.

STEP 04

You decide on the call, or you do not.

No follow-up sequence designed to wear you down. No artificial deadline invented to rush you. If it is right, we start. If it is not, we shake hands and I will point you somewhere more useful.

Why the investment is not on this page.

Because what I build depends on what your business needs, and I cannot know that until we talk. A coach with an existing funnel and a clear offer needs different work than a coach starting from a single Instagram account and a Google Doc.

What I can tell you now is the range. This sits alongside the premium mentorships in this industry, and below what a competent agency charges for six months of comparable work. If a five-figure investment is not realistic for your business right now, apply anyway and I will tell you honestly what I think you should do instead.

Availability

Five clients. That is the cap.

Not a scarcity tactic. Building a full marketing system and then managing it properly takes real hours, and there are only so many of those. When the five places are taken, applications go into the queue for the next opening.

Apply

Apply for FitPro Marketing Machine.

Ten to fifteen minutes. Honest answers get honest advice. I reply within 48 hours either way.