Fractional Marketing Director for Online Fitness and Nutrition Coaches... I'm the guy who literally wrote the book on turning posts into profit.
You don't need another programme teaching you how to be a marketer. You need someone to build the marketing for you... and tell you exactly what to do next, every single week.
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Posts To Profits #1 Amazon Bestseller in 5 Categories
Two six-figure businesses built on email and social media
2,100+ fitness coaches helped through courses and coaching
Most fitness business programmes give you information. I give you direction.
There's no shortage of courses, frameworks, and group coaching programmes that will teach you how to market your fitness business.
Some of them are genuinely good. I've built a few myself.
But information alone isn't what moves a business forward. Most coaches who struggle with leads and clients don't have a knowledge problem; they have a direction and accountability problem.
They know roughly what they should be doing. They just don't have someone telling them specifically what to do next, in their business, this week.
That's the gap I close.
Whether it's done-for-you systems through Social Mavericks, weekly 1:1 direction through Growth Accelerator, or proven email templates through Email Slackers... everything I build is designed around implementation, not just education.
Three ways to work with me... Pick where you are right now.
Email Slackers
$47/month
Five of my best-performing emails every month, broken down, templated, and adapted for fitness coaches. Stop staring at a blank screen. Start sending emails that actually make sales.
Growth Accelerator
$1,997/year
Weekly 1:1 coaching from me. No group calls. No courses. No VAs or "Success Coaches." Most group programmes charge $5k+. This is $1,997 for an entire year of 1:1 coaching.
Social Mavericks
Price on Application
Done-for-you strategy, funnel building, content direction, and weekly coaching. I become your fractional marketing director. You focus on coaching. I handle the rest.
Real results. Real fitness coaches. Real numbers.
Here's what happens when fitness coaches stop guessing and start getting clear direction every week.
"Over the 18 months we worked together, we went over absolutely everything I needed and more. It's taken our business from £60k to £100k a year and seen our biggest growth. You've given me the foundations, the launches, how to run 1:1 coaching more efficiently and a lot more."
📈 £66k to £100k+ per year in under 18 months
📈 66% revenue growth
📈 Built while travelling the world
"Simon helped me build a super simple, low-effort strategy that completely transformed my business. I went from struggling to scale to doubling my revenue in under 12 months."
📈 £4k to £8k per month in under 12 months
📈 200,000 Instagram followers gained
📈 30 million+ views per month
"Everything changed. Simon helped me redefine my niche, develop a new coaching programme, and simplify my content strategy. I have since quit my in-person job and built the online business I always wanted."
📈 700 to 18,000+ Instagram followers
📈 Quit his gym job
📈 Built courses, community, and coaching online
"After our first call, Simon identified exactly what I was doing well, what was going wrong, and how to fix it. The results that followed genuinely shocked both of us."
📈 60% revenue increase within two months
📈 Nearly doubled monthly revenue
📈 1,195 leads in a single month—426% increase
Some pretty cool people think I'm not bad at this marketing lark...
"Simon has unique philosophies that make his methods work better than anything I've seen. He has a simple system to turn followers into leads and paying clients."
— Chris Orzechowski, The Email Copywriter
"Revenue growth from organic social media is hard to track, but to date, I can attribute at least £25,000 extra revenue from Instagram. Much of this is recurring."
— Mike Samuels, Copywriting Expert
"No gimmicks. No selling your soul to the social media gods. Just 100-year-old marketing principles brought up to speed for the social media age."
— Dan Meredith, Million-selling Author, Entrepreneur
With over 1 million followers, I thought I was pretty shit hot with my socials, but every time I talk to Simon, he's got tons of awesome creative ideas."
— Jay Alderton Author, Coach, Entrepreneur
Want to know what's actually working in fitness marketing right now?
Every week, I steal the marketing secrets from 5 viral posts so you can post content that actually grabs attention. It lands in your inbox on Mondays. And it's FREE
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