Posts To Proft$ Blog

Alright, alright, alright. Gather 'round, you marketing misfits and digital daredevils. Time for some straight-up talk sprinkled with a bit of humour and a dash of "Oh snap, did he really say that?"

Today's headline? "5 Reasons Your Business Will Be Dead in 12 Months."

Chill, not trying to be a...

A lot of productivity advice is lame. Internet gurus post 280-character sound bites telling you how to "get shit done," but rarely do their tips translate to real-world action. 

The truth is that productivity is declining. We live in the Distraction Economy. The creators of Google,...

Let me tell you why your lead magnet sucks. Let me tell you why your lead magnet doesn't attract your ideal clients or any email subscribers.

One thing I want you to take away from this article is "time to value."

Think how long it takes your prospect to get value from your lead magnet after...

Client transformations are the lifeblood of an online coaching business. But they're not about you. They're not even about your client. Transformation posts (and any post, for that matter) are for prospects—the people who might use your service in the future.

People have problems....

A Social Mavericks member recently told me about the social media advice she'd received from a previous mentor. And it's hands-down some of the worst advice I've ever heard.

"Just follow 50 random people every day."

My first question is, why? I guess the theory behind the madness is that some of...

Communicating the features of your service is critical. If people don't understand what they're buying, they won't invest. 

But here's the thing. No one cares about features.

Potential customers only care about one thing; results. They want to know if your service helps them...

I still have conversations with online coaches who aren't convinced it's possible to generate leads and clients from social media. They trot out the same old excuses.

"Instagram only promotes accounts that spend money on ads."

"Everything is geared to influencers and celebrity accounts."

...

How often do you need to post on Instagram if you want to grow your online business? Let's find out.

Some people will tell you that you can grow your account with one or two weekly posts. Others will tell you that you need to post four or five times daily to maximise your opportunity to grow...

Is there a perfect time to post? Is there a sweet spot during the day that will mean your content will perform exponentially better than at any other point during the day? Let's answer those questions right now. 

Post timing: who's right and who's wrong?

Many people will tell you that...

Before and after photos don't hit like they used to. No matter how impressive, client transformations get minimal reach and engagement. So, what's the solution? How do you share the hard work of your clients and the effectiveness of your coaching if this post format no longer works? 

In this...

Are you struggling to name your products and services and think of anything more imaginative than "1:1 coaching"? If so, Alex Hormozi's MAGIC formula could be the solution you need. Let me show you how it works.

Which of these fitness programme titles grips you more? 

'Gym training...